corporate media bias often requires us to discern omissions.
For example, consider how the recent pet food recall was reported.
Los Angeles Times staff writer Kimi Yoshino penned an article
("Recall of pet food alarms owners") on March 19, 2007 that was widely
syndicated. In the piece (which was consistent with almost all
corporate media accounts), readers learned what brands were in
question, how many animals had been affected, and (of course) that the
company's stock has plummeted. Yoshino also interviewed a handful of
pet owners [sic], including Victoria Levy, who declared:
"That's so disturbing. When they put food on the shelves, you trust
that it's safe."
When they put food on the shelves,
you trust that it's safe.
This is where the concept of "omissions" kicks in because what the
Los Angeles Times and its ilk opted to ignore is this: As tragic
as the animal deaths caused by the tainted "food" are, a small number
of contaminated cans is not really the issue when it comes to pet
food. In an industry dominated by multi-nationals like Nestlé, Heinz,
Colgate-Palmolive, and Procter & Gamble, repulsiveness should come as
"What most consumers don't know is that the pet food industry is an
extension of the human food and agriculture industries," explains the
Animal Protection Institute. "Pet food provides a market for
slaughterhouse offal, grains considered 'unfit for human consumption,'
and similar waste products to be turned into profit. This waste
includes intestines, udders, esophagi, and possibly diseased and
cancerous animal parts."
If you question the motives of an animal "protection" group, here's
what the Pet Food Institute (the trade association of pet food
manufacturers) has to say: "The growth of the pet food industry not
only provided pet owners with better foods for their pets, but also
created profitable additional markets for American farm products and
for the byproducts of the meat packing, poultry, and other food
industries which prepare food for human consumption.
In a particularly ugly twist, euthanized pets are often themselves
boiled and used to make cosmetics, fertilizer, gelatin,
pharmaceuticals, and yes, pet food (with traces of sodium
pentobarbital for added flavor). "When you read pet-food labels and it
says meat or bone meal, that's what it is: cooked and converted
animals, including some dogs and cats," explains Eileen Layne of the
California Veterinary Medical Association.
One more time... and this time with feeling: "When they put food on
the shelves, you trust that it's safe."
is the author of several books, most recently 50
American Revolutions You're Not Supposed to Know (Disinformation
Books). He can be found on the Web at:
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